But what is SEO?
SEO, CRO, CRM. We know there are a lot of acronyms in our world of digital marketing and it can get really confusing. That is pretty much why we started in the first place, to make digital marketing and all the confusing jargon as accessible as possible for you.
SEO stands for search engine optimisation and it is essential an umbrella term for all the tactics we can use to help boost how high your website shows on search engines like Google and Bing.
We think an example works really well here so let’s take Jemima who is looking for some new black trainers for the gym. She goes over to Google and types in ‘black gym trainers’ and she receives a number of results, the first few will be ads where brands have paid to be there (this is PPC) and then she will see what we call ‘organic’ results. Jemima, like most of us, browses the first 3 or 4 websites before deciding to make a purchase.
As we have been conditioned to trust the first few websites that show up, it is important to invest in SEO and ensure you are up there and being seen by potential customers searching for your products or services.
Our team of copywriters and techies have all the right skills and intricate knowledge to help improve your website’s search engine ranking so why not get started today?