IdeaSpace is co-working space nestled in Clapham. The co-working space offers a variety of services encompassing meeting rooms, telephone booths, a business lounge, offices and an event space to small businesses based in South-West of London. The business model stands on the value of offering members flexible packages to best accommodate the needs of their small business. In an attempt to redefine the way people work, especially amidst the current pandemic. Taking further the notion of hot-desking, IdeaSpace is on a mission to create a community of like-minded individuals who want to break free from traditional working patterns and adopt a more contemporary approach to build their dreams.
Every project begins with a discovery meeting. During this meeting, we learn about the clients and learn as much as we can about their hopes, missions and overall business vision, but importantly: their purpose. In this case, we sensed before proposing any ideas, we needed to conduct research on the local target market and identify how the business’ USPs are beneficial to the locality. Thereby we outlined the key goals in more detail, building workflows and campaigns centred upon these very aspects. We prioritised the following as our top three goals:
As IdeaSpace London has not previously run ads before, our project consisted of gathering base date for the initial period to identify customer behaviours, patterns and test what content resonated best with the target market. Once we were confident in our ad formats, targeting and messaging – we were able to scale some of our ads to achieve a better ROI across the board. achieve a better ROI across the board.
We also looked to experiment with pockets of customers who had visited the website. Through retargeting, we are able to reach out to a warm audience which usually led to a better response and conversion. We were (and still are) excited to work with IdeaSpace as we believe they have a great offering and our expertise can help increase their revenue. Have a look for yourself at the ad campaigns and the results!