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Green Tomato – Startup Campaign

Our Brief


Green Tomato is the UK’s first Carbon-Neutral Mobile green grocer. They deliver colourful, fresh, green produce from local farmers. Encouraging customers to reuse containers, baskets and shopping bags at their fleet to reduce single use plastic and carbon footprint by reducing trips to the supermarket. Green Tomato developed during the lockdown and inherently adapted to the new normal, easing the adjusment for locals in Leicester. When they reached out to us to assist with the launch, we were excited to help write history for Leicester. Every project begins with a discovery meeting. During this meeting, we learn about the clients and learn as much as we cna about their hopes, missions and over all business vision, but importantly: their purpose. The Green Tomato team spoke from a place of relevance and care for the environment. The need for the business came from a problem that needed to be solved. Being able to relate to the new macro environemnt and the changing needs, we were able to understand how Green Tomato needed a launch strategy that showed exactly how that problem is solved. Our design team got started on curating the most perfect logo, leaflets, website and overall brand DNA. Ultimately we created brand guidelines that reflected Green Tomato’s vission and mission, ensuring consistency was evident on digital and physical mediums along with Green Tomatos environmentally friendly purpose. Following the incredibly successful launch of Green Tomato, the locals wanted more. They were so pleased with the service and image of Green Tomato, we created a pre-order service ensuring those part of the Green Tomato club never miss out on the produce of their choice. Overall, the Green Tomato have been incredibly happy with the result and continue to make their weekly rounds around the neighbourhood with their distinctive bell.


Our Results


We are incredibly proud of the results we were able t achieve with VIP Bottles’ paid media strategy which included a return on ad spend of over 19x and over 600k impressions too.


If you would like to discuss further how paid media can benefit your business and achieve a strong return on investment then get in touch today!



Green Tomato


Paid Media Advertising


Rahoul Naik