Champs Kitchen is one of the newest independent food stalls in Leicester, joining a wide array of businesses ploughing their trade all over the city and at events such as Last Friday (at the LCB Depot). Champs were looking to solidify their brand through their logo, colours and needed some help visualising their brand on menus, coffee cups and other collateral they regularly need.
Every project and every client always starts with a discovery meeting where we essentially sit down with the client and learn as much as we can about their hopes, dreams, aspirations, business goals and at the core of it all: their purpose. From the off, it was clear that the Champs team were really passionate about food and the vibrancy of their South Asian heritage which translates into their menu too. They were looking for something a little industrial but most importantly a brand that would help the stand out amongst the noise.
Never shying away from a challenge, our design team led by Milan, got to work on the Champs brand including a logo, rich colours a menu design and even t-shirt designs to help really bring the brand to life. We presented the Champs team with our ideas and they were absolutely thrilled, commenting that it is better than anything they had imagined!
We won’t do too much talking here but take a look at the images below for the final product!