Is Social Media replacing Traditional Marketing?
What is Social Media Marketing and Traditional Marketing and what are the differences? Social Media Marketing Examples of social media marketing are; Social Networks: Facebook, Twitter, LinkedIn. Media Sharing Networks: Instagram, Snapchat, TikTok, YouTube. Discussion Forums: Reddit, Quora, Digg. Bookmarking & Content Curation Networks: Pinterest, Flipboard. Consumer Review Networks: Yelp, Zomato, TripAdvisor. Traditional
How To Get Started With Influencer Marketing
Influencer Marketing is perhaps one of the most important branches of marketing in the modern social age. Although the theory it is based on is not new at all (yes we're talking about you, celebrity endorsements), it has definitely taken on a new form. Anybody can now create an impressive
Three Ways Brands Are Killing It On Twitter
With over 353 million active users, Twitter has become the place to be for many popular brands. The incorporation of Twitter into marketing strategies has led to many of these major brands building long-lasting relationships, generating leads and increasing brand awareness. We are going to be exploring how many of your
Why Is Retargeting Essential For E-commerce Businesses?
92% of customers who visit your website will leave without placing a purchase and an average of 69.57% will abandon their shopping carts. These people might not be ready or get distracted whilst placing an order and might be lost to you forever if you don’t find a way to bring
5 Things To Consider Before You Run LinkedIn Ads
If you are interested in running LinkedIn ads, know that we've got you covered! But before you start, it’s important to consider these 5 aspects. How much does it cost to run LinkedIn ads? LinkedIn ads can be quite expensive when compared to other social media platforms. On average, Facebook’s cost-per-click (CPC) is $1.72.
TikTok Solidifies E-Commerce Position With Shopify Partnership
TikTok now has an official sales channel on Shopify! This is great news for e-commerce stores! It is important for those looking to boost brand awareness on the popular Gen Z platform. TikTok’s official launch email stated “We're excited to announce our partnership with Shopify across the UK, France, Spain, Italy and
9 Tips For Creating Social Media Content
Social Media is a far bigger beast than it once was. Long gone are the days we were simply sharing basic content like food pictures with our friends. Now the platform has become a means to generate new business concepts, build communities and promote products and services. We know many small
3 Reasons Tik Tok Is An Essential Marketing Tool
Perhaps one of the greatest phenomenons to come out of a year full with global lockdowns is TikTok. With its stable release occurring just this March, the Chinese app has been a worldwide success in a very short space of time. It has captured the attention of youngsters all over
5 Marketing Lessons From The Fashion World
Although the fashion world appears as a glamorous sphere created for insiders only, its recent marketing successes are hidden with many lessons. The industry has been very smart in evolving with the trends and creating online communities. Techniques applied have varied from multiple channels of communication to collaborating with players
The Power Of Brand Identity & Personality
The fight for customer attention amongst fast-food chains has shifted from the streets to social media. However, this raises the question, is it worth starting an online one in the name of brand identity? We're not talking about bashing your competition for a few viral tweets. It is rather to inject
