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Marketing Strategy

  /  Marketing Strategy

It’s that time again! The trees are up, the panettone is in the oven and that can only mean Christmas is coming. As marketing buffs, what we love about Christmas is….the adverts! Christmas adverts have become quite a staple around this time of year, they’re warm, they’re often sentimental, and

It is a well-known fact that Facebook is one of the most used platforms in the world. However, do you know how large it really is? Facebook alone has over 2.6 billion monthly active users. The platform provides a great opportunity for small and large businesses to connect with their customer

Although the fashion world appears as a glamorous sphere created for insiders only, its recent marketing successes are hidden with many lessons. The industry has been very smart in evolving with the trends and creating online communities. Techniques applied have varied from multiple channels of communication to collaborating with players

The fight for customer attention amongst fast-food chains has shifted from the streets to social media. However, this raises the question, is it worth starting an online one in the name of brand identity?    We're not talking about bashing your competition for a few viral tweets. It is rather to inject