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Branding

  /  Branding

Although the fashion world appears as a glamorous sphere created for insiders only, its recent marketing successes are hidden with many lessons. The industry has been very smart in evolving with the trends and creating online communities. Techniques applied have varied from multiple channels of communication to collaborating with players

The fight for customer attention amongst fast-food chains has shifted from the streets to social media. However, this raises the question, is it worth starting an online one in the name of brand identity?    We're not talking about bashing your competition for a few viral tweets. It is rather to inject