Our Favourite Christmas Ads In 2020
It’s that time again! The trees are up, the panettone is in the oven and that can only mean Christmas is coming. As marketing buffs, what we love about Christmas is….the adverts! Christmas adverts have become quite a staple around this time of year, they’re warm, they’re often sentimental, and
5 Marketing Lessons From The Fashion World
Although the fashion world appears as a glamorous sphere created for insiders only, its recent marketing successes are hidden with many lessons. The industry has been very smart in evolving with the trends and creating online communities. Techniques applied have varied from multiple channels of communication to collaborating with players
The Power Of Brand Identity & Personality
The fight for customer attention amongst fast-food chains has shifted from the streets to social media. However, this raises the question, is it worth starting an online one in the name of brand identity? We're not talking about bashing your competition for a few viral tweets. It is rather to inject
