How To Deliver Content That Drives Results
Content marketing is the process of using media and content to deliver a message for your business. The way people produce and consume content has evolved, and continues to change constantly, still.
The Power In Your Fingertips
With the rapid changes we’ve seen in digital media, everyone has the tools and ability to produce fantastic content right at their fingertips. This evolution has created a whole new world for businesses to show customers what they’re all about. Digital marketing today has shifted far forward from just blog posts and infographics to whitepapers and videos which are all a means to share fantastic marketing content.
Content For Your Audience
When it comes to content production today – it’s a conversation, the audience plays just as large a role in taking the message further, as opposed to just sitting back and watching. Content that you produce, no matter what the medium, can become a great catalyst for communication between your business and your customers.
Taking the time to talk about what you know establishes trust with your audience, and as a result you become a source of valuable information. Content marketing today is a big change from traditional advertising, and is the leading tool that allows business owners to take control of their message and become thought leaders.
Create Content That Is True To Your Brand
People have the uncanny ability to spot phony language and trite techniques, and the last thing you would want is to diminish your brand’s true message. Stay true to what your brand stands for, and let it shine through in your content.
Whether it’s a passionate video about your product, a fun step-by-step tutorial, or even a sneak preview of something new in the works – the attention to detail and consideration you provide for your audience is bound to help you find your brand’s real ‘voice’.
Curating the right posts can definitely make waves, but it certainly takes more than one to keep your audience hooked. Consistency is key, be clear about what’s important to your brand identity and inject it frequently into your posts, messages, and advertisements.
The Gift of Insights
What’s marketing for if not to get results? Keeping a conversation going is one of the main aspects, but some other metrics to be on the lookout for are impressions, page visitors and clicks.
Heat maps are a great tool to help you get a clearer view of what on your website (or other platform of choice) is getting the greatest amount of attention.
Insights into clicks and visitors help you to find what you’re doing best – and subsequently what you could do to boost other areas that aren’t getting that same amount of interaction from your audience.
Create A Content Calendar
Some of the best ways to get these results is to set targets for yourself, it can be for how much reach you achieve or how many posts you manage to deliver. Staying on top of these goals and being consistent with what you publish will ensure that you meet your targets and strengthen your skills.
A great way to keep on top of content management is using monthly ‘content calendars’. They’re a great tool that help you schedule and keep a track of what you publish. Along with automatic scheduling services, like Later.com, you can make sure that your posts go out on time – keeping your hands free.
Give The People What They Want
We can talk about getting all the best results, but before all else: what should you be making your content about? People love talking about themselves, but in this case you want to talk about your industry and keep that conversation going. Stay in tune with what makes your industry special, what’s new and fresh in it too, and what people frequently ask about.
You want to foster a relationship with your audience in which you become the person they trust to learn more from. Take inspiration from competitors in the market as well, find what gets people engaging with their content and use it as a springboard for ideas.
The world is your oyster when it comes to content production, and there’s no doubt that your customer base will lead you to some groundbreaking ideas too.
Before You Go…Know This!
Safely said, the content that shows the real ‘you’ and the real meat behind your brand is what’s going to get heads turning. Customers today are always looking to learn more, especially from the businesses they invest their attention in – the content that you produce is a fantastic opportunity to keep people wanting more.
Whether it’s through social media or an online store, the opportunity to create disruptive and interesting content lies everywhere.
If you would like to know more about how Jetpack Marketing can help your brand create more engaging content that delivers results, then contact us!