Is Your Business Ready For Augmented Reality?
Augmented Reality (AR) is where the marketing industry meets the gaming industry. AR is the new kid on the marketing block, the use of augmented reality to showcase products has been a big hit amongst consumers. AR can be used to showcase products such as make-up, allowing customers to try
3 Reasons Tik Tok Is An Essential Marketing Tool
Perhaps one of the greatest phenomenons to come out of a year full with global lockdowns is TikTok. With its stable release occurring just this March, the Chinese app has been a worldwide success in a very short space of time. It has captured the attention of youngsters all over
Our Favourite Christmas Ads In 2020
It’s that time again! The trees are up, the panettone is in the oven and that can only mean Christmas is coming. As marketing buffs, what we love about Christmas is….the adverts! Christmas adverts have become quite a staple around this time of year, they’re warm, they’re often sentimental, and
The Release of Jetcast!
Here at Jetpack Marketing, it’s been a very exciting time as we are now 2 episodes deep into our brand new podcast segment: Jetcast! A podcast on marketing and business, this is a brand new project we began early this October, our goal being to share our knowledge and thoughts on
The Everyday Truth of Artificial Intelligence
When we think about Artificial Intelligence it feels like a distant industry. However, we are in the midst of another industrial revolution - an Artificial Intelligence revolution. It has appeared in our daily lives, albeit in a very discreet manner. Forbes called it the ‘Intelligence Revolution’. AI exists in our
Infographics: What’s The Fuss?
Infographics have exploded on digital media platforms as a key tool for communication. They have become staples for presenting information in classrooms, in the workplace and across the web. If you are unfamiliar with how infographics work, look no further. We are going to break down the world of infographics
The Essential Facebook Shops Guide
It is a well-known fact that Facebook is one of the most used platforms in the world. However, do you know how large it really is? Facebook alone has over 2.6 billion monthly active users. The platform provides a great opportunity for small and large businesses to connect with their customer
5 Marketing Lessons From The Fashion World
Although the fashion world appears as a glamorous sphere created for insiders only, its recent marketing successes are hidden with many lessons. The industry has been very smart in evolving with the trends and creating online communities. Techniques applied have varied from multiple channels of communication to collaborating with players
The Power Of Brand Identity & Personality
The fight for customer attention amongst fast-food chains has shifted from the streets to social media. However, this raises the question, is it worth starting an online one in the name of brand identity? We're not talking about bashing your competition for a few viral tweets. It is rather to inject
Where Do I Even Start With Email Marketing?
"Email Marketing is dead." "CRM is a waste of time." "Email is one of the most boring and bland marketing channels out there." We’ve all heard at least one of those statements above right? It seems that even though email marketing is the elder statesman amongst the vast array of marketing
